Comic book industry gets first graphic novel exclusive to iPhone


'The Carrier' uses latest in mobile technology to give readers a complete, digital fiction experience.

PHILADELPHIA, September 21, 2009 – The Carrier, a complete original graphic novel by author Evan Young, is now available worldwide. This marks a watershed moment for the American comic book industry: The Carrier is the first graphic novel to be published exclusively on the iPhone.

"For the first time, a complete original graphic novel has been published exclusively on a mobile device in the United States," says Evan Young, creator of the story and co-founder of StopWatch Media, the company behind The Carrier. "This is not simply a single-issue comic book or a graphic novel that has already appeared in print and been repurposed for the iPhone. The Carrier is a complete, original graphic novel published first and only on the iPhone, integrating the iPhone's core technological capabilities into a creative storytelling experience," he says.

And technology is a significant part of what makes The Carrier unique: the iPhone app, which can be downloaded at The Carrier's App Store page, utilizes mobile technology in its storyline and taps into the full power of the iPhone as a platform for integrating geolocation services, messaging, email and more. The result is that each reader comes away with a personalized experience.

"The iPhone offers an incredible platform for offering a rich multimedia experience to readers. We know where they are when they read a page, and we incorporate that into the experience as the story unfolds," says Geoffrey Young, developer of The Carrier application and along with his brother Evan, the other founder of StopWatch Media.

"There are many e-book applications out there, but they focus on re-creating a 'just-like-print' experience. The Carrier moves beyond this and into using a fully programmable mobile device to tell a layered story in entirely new ways," he says.

Perhaps the most unique digital twist to The Carrier is the real-time format in which this globe-spanning action and espionage adventure is told. The Carrier is told in real time for 35 chapters over the course of ten days. When action happens in the story it is revealed at that time in real life, with each chapter becoming available only as events unfold. Each reader gets their own unique timeline regardless of when they download or start reading the app, a technological innovation developed by Geoffrey.

"The real-time aspect of The Carrier adds another creative angle to the story that allows for further individual customization," says Geoffrey. "For example, 45 minutes after the reader first launches the app, they are notified – by both Push messages and a custom email that includes the reader's local weather report – that a new chapter is available. No two users will have the exact same experience, and it's all made possible through the flexibility and constant connectivity the iPhone provides," he says.

"In all, The Carrier offers a complete digital comic book experience, and marks a fundamental shift in comic book storytelling away from the confines of print publishing and into an exciting new mobile arena," says Evan.

There are two versions of The Carrier available in the iTunes App Store. The Carrier's full real-time version is available for $5.99; The Carrier Lite, a preview containing only the first chapter, is available for free. Full details about The Carrier can be found at

StopWatch Media, which can be found at, is a mobile applications developing company based in Philadelphia. The Carrier is the company's second iPhone app; the first, Clinical Trials, was released in April to the mobile health care market. For The Carrier's push notification services, StopWatch Media has partnered with Urban Airship, one of the top iPhone push notification and in-app purchase service providers.




Updated version will help oncologists use this medical app while in Orlando; price lowered to $9.99 for one week

PHILADELPHIA, May 29, 2009 – Developers of the Clinical Trials iPhone app have made two significant changes with the latest release of their popular medical application. They have lowered the price from $24.99 to $9.99, and they are now including a special "Featured Trials" section within the app that will highlight select clinical trials being presented at the American Society of Clinical Oncology (ASCO) 2009 Annual Meeting being held in Orlando.

"We recognize the importance of our application to oncologists, and we wanted to make it easier — and a little cheaper — for them to start or continue using Clinical while they are on the road," says Geoffrey Young, CTO of StopWatch Media and developer of the application. "We've also created a special section within the app that collects high-impact trials being presented at ASCO this year to make it more convenient to look up these trials in the NIH database."

For all users who update to the latest release (version 1.4), or for any new users, navigating within to the Bookmarks page, and then the "Featured Trials" section, will bring them to an ASCO 2009 Annual Meeting listing of clinical trials. These trials coincide with ones being presented at the ASCO meeting; this listing will be continually updated throughout the weekend and the coming week as the ASCO meeting progresses.

"We urge our users to visit where we have set up a page detailing the ASCO trial listings, as well as a demo video to see how it all works. We're also hoping that people email us with suggestions for trials to list, or message us through Twitter at so we can in turn keep our users up to speed on the latest clinical trial additions," says Young.

For more information about the Clinical Trials app, visit or go directly to the App Store page at



For immediate release

Powerful new iPhone app for health care industry allows search of all registered clinical trials

StopWatch Media's 'Clinical Trials' medical app puts government database at fingertips of physicians and health care practitioners.

PHILADELPHIA, Apr. 16 - Before today, searching for one of more than 71,500 clinical trials in the National Library of Medicine and National Institutes of Health database required a chair, computer, internet connection, and a session on the government's clinical trials website. A powerful new iPhone application called 'Clinical Trials,' however, gives physicians, health care practitioners and other professionals in the medical industry a way to search for clinical trials from anywhere and at any time.

Using the Clinical Trials app, anyone with an iPhone can tap into the NLM/NIH database and find complete information about registered clinical trials in just seconds.

"Clinical adds an extremely powerful tool to the near-empty field of useful medical iPhone apps," says Geoffrey Young, Chief Technical Officer and founder of StopWatch Media. "There are over 34,000 apps available for the iPhone, but less than one percent of these have been developed for the professional medical industry. The Clinical Trials application helps contribute to patient care because it can save time, and is a tool designed specifically to address the needs of physicians, patients, and other health care providers," says Young.

The primary feature of the Clinical Trials app is its advanced search capability. Rather than sorting through a list of broad results from the government database, users can select specific criteria for their search and get a short list of the most relevant trials returned to them. For example, a physician searching for clinical trials of metastatic breast cancer can filter a search on Clinical to return only phase I or phase II trials, observational or interventional trials, and/or trials funded by industry or the NIH, among other criteria.

In the Clinical Trials app, individual search results or entire search queries can be saved or emailed to a friend, colleague or patient. Thanks to another advanced feature, users can even vote on high-impact trials for inclusion in lists of 'Top Trials' of the week, month and year.

"If you are a physician and trying to match a patient to a suitable clinical trial, we've made it easy to research these trials using just your iPhone. If you are in the health care industry and simply trying to

find every clinical trial of a specific drug or device, this app will save you time," says Young. "The Clinical Trials application is not about catapulting animals or making burping noises - it adds a tangible service and a useful tool to the world of health care," he says.

About StopWatch Media

StopWatch Media, Inc. is a Philadelphia-based custom mobile applications developing company that specializes in creating iPhone apps for the health care industry. StopWatch apps seek to provide a level of utility that iPhone users in the health care field have not yet experienced; StopWatch Media's goal is to help increase the quality of health care by saving physicians and health care practitioners time, and to add convenience to their daily routines.

For more information about StopWatch Media, visit

The Clinical Trials app is available through the App Store for $24.99. All clinical trial information comes from the website. For more information, visit the Clinical website at or visit the Clinical Trials App Store page at this link: